Search Engine Reputation Management

Search Engine Reputation Management (SERM) places particular emphasis on information that can be found through Google and the other search engines. Google has made it possible for companies to reach out and advertise themselves to a worldwide market. Google also makes it possible for potential customers to find a tremendous amount of criticism, hence the need for Search Engine Reputation Management.

Search Engine Reputation Management tackles the problem from several angles, using a range of reputation management services. Firstly, we need to identify possible sources of criticism or misinformation. High profile customer service problems can often be resolved or explained, creating better publicity. Misinformation can often be corrected by corresponding directly with the website concerned. An officially moderated forum can be created to provide a manageable outlet for potential customer problems in the future, demonstrating your company's commitment to improving service levels. And finally, positive publicity to boost your company's reputation can be promoted in Google through traditional Search Engine Optimisation techniques.